Business Standard, a leading business daily in India, completed 40 years next year. The newspaper has introduced some new features to commemorate this landmark. It also marks 40 years of reliability and loyalty from its reader base.
We all recognize the pinkish brown newspaper with huge red fonts, it would unmistakably be the Business Standard. Founded in 1975, it majorly covers everything worth knowing on Indian and international business as well as financial news and issues. What started as a single edition newspaper in Kolkatta, today is published in two Indian languages – Hindi and English. Its main English language edition comes from 12 regional centers – New Delhi, Kolkatta, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Raipur, Bhubaneshwar and Kochi with a reach of over 1000 towns and cities in India. It’s Hindi edition is printed from eight centers and is now six years old.
Business Standard is India’s second largest business daily employing around 200 business journalists including the likes of A K Bhattacharya and Shyamal Majumdar. It also has its band of regular columnists like Bimal Jain (former governor of the Reserve Bank of India), Shankar Acharya (Former chief economic advisor to the Government of India), Deepak Lal (Professor of Economics, UCLA), Sumar Bery (Director-general of National Council of Applied Economic Research), Abheek Barua (Chief economist of HDFC Bank), Nitin Desai (Former chief economic advisor and former under-secretary general at the United Nations), Surjit Bhalla (Chairman of Oxus), Arvind Subramanian (Professor at the Peterson Institute of International Economics), M. Govinda Rao (Director of National Institute of Public Finance and Policy), AV Rajwade (Foreign Exchange Consultant) and Arvind Singhal (Technopak Advisors). Also, the Business Standard website receives more than 1.5 million unique users per month, which is the highest for any stand-alone newspaper website in India. The newspaper also has a global following in New York, London, Dubai and Singapore.
As part of the anniversary celebrations, Business Standard has commissioned a special series of articles that would chronicle the changes that the daily has witnessed over the period of time, emphasizing how it has contributed to the world of economy and business. It has also taken to electronic mass media and released three different TVCs that portray the role that Business Standard has played in helping its valuable readers achieve their aspirations. The campaign is also being pushed on the social media front.
For a newspaper to survive and flourish this long is commendable.
Bizztro wishes Business Standard all the best for the future!